Communication Director - ANHA
Position Summary
The Senior Director of Communications and Member Engagement leads strategic communication initiatives for the Alabama Nursing Home Association (ANHA), aligning internal and external messaging with organizational goals and values. Serving as the primary spokesperson for ANHA, this role oversees media relations, public relations, member communications, and marketing efforts to ensure effective engagement with all stakeholders. The Senior Director also plays a pivotal role in driving visibility, brand integrity, and member satisfaction. The Senior Director of Communications and Member Engagement works directly under the supervision of XXX.
Key Responsibilities
Communications Strategy & Execution
Develop and implement integrated communication plans that support ANHA’s mission, programs, and member services.
Create compelling messaging and select appropriate channels to reach target audiences.
Align communication efforts across departments and ensure brand consistency.
Media & Public Relations
Serve as the organization’s spokesperson and manage all media inquiries.
Cultivate strong relationships with journalists and media outlets.
Develop proactive press strategies, crisis communication plans, and media campaigns.
Content Development & Oversight
Write, edit, and produce high-quality content for newsletters, publications, digital platforms, and media kits.
Oversee website content, social media, and digital marketing strategies.
Member Engagement
Lead initiatives in membership recruitment, outreach, and retention.
Respond promptly to member inquiries, provide excellent customer service, and manage communications during crises.
Coordinate special events such as Assisted Living Week and National Skilled Nursing Care Week.
Program & Event Support
Provide staff assistance with ANHA events such as the Mid-Year and Annual Conventions, and other educational seminars.
Support and promote member-facing events.
Strategic Leadership
Develop marketing strategies that elevate ANHA’s reputation and industry presence.
Lead internal communication efforts to ensure alignment across teams.
Monitor metrics and benchmarks to evaluate communication effectiveness and guide improvements.
Required Education and Experience
Bachelor’s degree in Communications, Marketing, Public Relations, or a related field.
A minimum of five (5) years of relevant experience in communications, public relations, or corporate marketing.
Experience in membership organizations or healthcare-related nonprofits is a plus.
Required Skills and Competencies
Exceptional written and verbal communication skills.
Proven leadership and strategic planning abilities.
Ability to handle crisis communication with poise and professionalism.
Strong interpersonal skills and experience working with diverse stakeholders.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and social media platforms.
Knowledge of digital marketing tools.
Strong attention to detail and organizational skills.
Ability to manage multiple projects with competing deadlines.
Collaborative and entrepreneurial mindset, with the ability to work independently.
Valid driver’s license and ability to travel occasionally in and out of state.
Capacity to lift up to 30 lbs. and operate standard office equipment.
Preferred Attributes
High energy, maturity, and a proactive approach to leadership.
A collaborative style with the ability to influence without authority.
Strong track record of implementing new initiatives and managing cross-functional teams.
Familiarity with the healthcare or long-term care industry is advantageous.
Work Environment
This is a full-time position located in a professional office setting.
Occasional remote work or work at temporary duty stations may be required.
The role involves some in-state and out-of-state travel for conferences, events, and media relations.
All Inquiries, email christy@anha.org.