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John Cole 205 789 0474 john.cole.pr@gmail.com Birmingham, AL EDUCATION & CERTIFICATIONS Bachelor of Arts, Communication Studies University of Alabama at Birmingham, 2016 to 2019 ● Concentration in Public Relations CAREER HIGHLIGHTS Public Relations Consultant Public Relations Society of America - Alabama | June 2021 - Present ● Spearheaded the chapter's first livestream of meetings, increasing engagement by 94%. ● Increased the social media following by 31% through strategic content creation and targeted campaigns ● Initiated and organized monthly networking events, increasing member engagement and attendance by 35% Senior Marketing Coordinator Association for Dental Safety | September 2022 - May 2023 ● Issued an advisory on an urgent public health incident over 24 hours before major news outlets ● Launched an online toolkit resource to increase user engagement by 66% ● Increased Twitter (X) reach by 43% using social media audits and strategic content roadmaps ● Utilized analytics tools to track newsletter performance metrics, achieving an average open rate of 81% Government Affairs Coordinator Birmingham Association of REALTORS® | July 2021 - September 2022 ● Successfully lobbied to eliminate a proposed sales tax on real estate commissions ● Drafted social media messaging to increase engagement by 67% ● Developed press releases to secure local media coverage for events and fundraisers Communications Assistant National Association of County Engineers | September 2019 - July 2021 ● Drafted talking points for lobbyist meetings with members of Congress ● Coordinated trade association member participation in a White House media event ● Developed a modernized website for association events ● Developed a media relations guide to improve local media coverage Government Affairs Intern National Association of Counties | May 2019 - September 2019 ● Coordinated logistics for the 2019 PILT Fly-In, during which over 100 members lobbied over 50 members of Congress ● Assisted in the release of the 2019 Summer Advocacy Toolkit ● Conducted extensive research on legislative priorities regarding the administration of federal programs